Use these ideas as your starting point.
You can also go more granular with your data to make the content more engaging.
Finance
- Business income vs. hourly wage jobs: Use a narrator to highlight financial freedom and opportunity, paired with dynamic animations showing how business income surpasses wages over time. CTA: "Discover how you can make the shift."
- Savings growth with vs. without investing in stocks: Display bars racing as the narrator explains compound growth. End with: "Start small, but start today."
- Net worth comparison: Show bars representing two personas—“Planner” vs. “Spender.” Narration emphasizes the payoff of budgeting. CTA: "Learn to take control of your finances."
- Credit scores of those who monitor reports: Add a “credit repair success story” voiceover and subtle branding for a credit repair service.
- Retirement savings of early vs. late starters: Use youthful graphics and emphasize time's power on savings. CTA: "It’s never too late to start—click to learn how."
- Debt payoff speed with the snowball method: Overlay progress bars with debt amounts shrinking. CTA: "Free tools to get you debt-free faster."
- Compound interest impact: Focus on relatable starting amounts. Highlight: "See how $100 today changes your future."
- High-interest vs. low-interest credit card users: Narration explains how interest builds over time. CTA: "Find the best card to save money today."
- Passive vs. active income growth: Illustrate passive growth visually “outpacing” active income. CTA: "Click to learn about passive income streams."
- Real estate investors’ net worth: Show steady growth for investors; end with: "Start building wealth with real estate."
Where to gather reliable data
Free
- Bureau of Labor Statistics (BLS): Wage data, employment trends.
- Federal Reserve Economic Data (FRED): Savings rates, credit statistics.
- Statista (Free Reports): Some high-level financial trends.
Paid Sources:
- Statista Pro: Comprehensive finance and economic statistics.
- Nielsen Consumer Research: Spending habits and consumer trends.
- IBISWorld: Industry-specific financial benchmarks.
Health
- Weight loss with meal prep: Fast visuals of food portions changing over time, with a CTA to access a free meal prep guide.
- Steps per day with a fitness tracker: Show a person “reaching goals” faster with a tracker. Highlight features of trackers subtly.
- Cholesterol levels and plant-based diet: Use clean, green visuals to represent health improvements. CTA: "Discover simple dietary swaps."
- Sleep quality improvement: Animate a “bad night vs. good night” bar. CTA: "Improve your sleep with proven tools."
- Muscle gain with macro tracking: Show a steady rise in muscle over time. Offer a link to a tracking app or guide.
- Smoking cessation success: Highlight stats visually. CTA: "Try this simple program today."
- Stress reduction with mindfulness: Calm background music and smooth visuals drive home benefits. CTA: "Learn mindfulness for free."
- Body composition improvement: Show gym vs. home gym bars. Narration focuses on the convenience of home solutions.
- Fitness progress with online coaching: Show faster gains for coached individuals. CTA: "Find your personal coach online."
- Water intake habits: Use hydration-related visuals. CTA: "Track your intake with this free app."
Where to gather reliable data
Free
- Bureau of Labor Statistics (BLS): Wage data, employment trends.
- Federal Reserve Economic Data (FRED): Savings rates, credit statistics.
- Statista (Free Reports): Some high-level financial trends.
Paid Sources:
- Statista Pro: Comprehensive finance and economic statistics.
- Nielsen Consumer Research: Spending habits and consumer trends.
- IBISWorld: Industry-specific financial benchmarks.
Cybersecurity
- Data breaches with password managers: Visualize breaches shrinking when using secure tools. CTA: "Get secure today."
- Identity theft protection: Bars race to show rising financial loss. Narration: "Don’t wait for a disaster—secure your identity now."
- Hacked accounts before and after 2FA: Use a hacker “repelled” animation when 2FA is used. CTA: "Learn how easy it is to stay safe."
- Malicious website visits: Show bars representing “safe” vs. “exposed.” CTA: "Protect your devices now."
- Ransomware prevention: Highlight cost differences with smooth animations. CTA: "Stay one step ahead."
- VPN vs. open networks: Show how VPN use eliminates threats. CTA: "Start browsing safely today."
- Social engineering success rates: Animate training success. CTA: "Learn to outsmart hackers."
- Productivity loss with poor cybersecurity: Show clear productivity dips and their business impact. CTA: "Upgrade security now."
- Financial scams avoided with alerts: Bars highlight savings. CTA: "Add this layer of protection."
- Cyberattack prevention for businesses: Compare two businesses—one secure, one breached. CTA: "Secure your business today."
Where to gather reliable data
Free
- Bureau of Labor Statistics (BLS): Wage data, employment trends.
- Federal Reserve Economic Data (FRED): Savings rates, credit statistics.
- Statista (Free Reports): Some high-level financial trends.
Paid Sources:
- Statista Pro: Comprehensive finance and economic statistics.
- Nielsen Consumer Research: Spending habits and consumer trends.
- IBISWorld: Industry-specific financial benchmarks.
Sports & Fitness
- Team performance improvement: Use time-lapse animations of scores rising post-coaching. CTA: "Find the right coach today."
- Recovery time with physiotherapy: Smooth bar animations show faster recovery. Narration offers physiotherapy links.
- Game wins with data analytics: Visualize strategic improvement. CTA: "Harness data for better results."
- Stretching vs. not stretching: Bars visually show injury rates. CTA: "Add stretching to your routine."
- Speed improvement with intervals: Bars show racing speeds increasing. CTA: "Follow this interval training guide."
- Calories burned with home workouts: Dynamic comparisons of effort with narration about convenience. CTA: "Start your fitness journey."
- Community facility use: Animate rising participation. CTA: "Support local facilities."
- Social media engagement for teams: Use flashy transitions to show fan growth. CTA: "Boost your team’s online presence."
- Tracker users vs. non-users: Show gamification driving steps. CTA: "Track your fitness journey now."
- Marathon training results: Bars represent finishing times. CTA: "Get marathon-ready today."
Where to gather reliable data
Free
- Bureau of Labor Statistics (BLS): Wage data, employment trends.
- Federal Reserve Economic Data (FRED): Savings rates, credit statistics.
- Statista (Free Reports): Some high-level financial trends.
Paid Sources:
- Statista Pro: Comprehensive finance and economic statistics.
- Nielsen Consumer Research: Spending habits and consumer trends.
- IBISWorld: Industry-specific financial benchmarks.
Home & Lifestyle
- Solar panels increasing resale value: Race bars show clear financial benefits. CTA: "Start saving with solar today."
- Energy savings with smart thermostats: Bars animate reduced bills. CTA: "Upgrade your home."
- Robot vacuums saving time: Time bars shrink for owners. CTA: "Find your perfect robot vacuum."
- Home break-ins with cameras: Bars visualize safety improvements. CTA: "Secure your home now."
- Energy-efficient appliance savings: Bars highlight bill differences. CTA: "Upgrade smartly today."
- Composting success in gardening: Show bars of growth. CTA: "Try composting at home."
- Cooking improvements with meal kits: Bars show efficiency. CTA: "Save time with meal kits."
- Equity growth from renovations: Show financial returns. CTA: "Renovate smarter."
- Family bonding with game nights: Use fun, relatable visuals. CTA: "Plan your game night today."
- Smart home adoption rates: Bars highlight modern living benefits. CTA: "Make your home smarter."
Where to gather reliable data
Free Sources:
- CDC and NIH: Health statistics, disease trends.
- World Health Organization (WHO): Global health metrics.
- PubMed: Research papers and studies on health topics.
- Sports and Fitness Industry Association (SFIA): Participation trends (limited free data).
- CDC (National Health Statistics Reports): Physical activity and fitness levels.
- Strava Year in Sport: Aggregated fitness tracker data (free annual report).
Paid Sources:
- MarketResearch.com: Health and wellness industry reports.
- Euromonitor International: Health and fitness trends.
- ResearchGate: Access to specific paid studies.
- Statista Pro: Sports analytics and fitness industry data.
- IBISWorld: Industry reports on sports and recreation.
- Nielsen Sports: Fan engagement and sports marketing insights.
Education
- Test score improvement with tutors: Bars show rapid growth for tutored students. CTA: "Find your tutor now."
- Retention with digital flashcards: Show progress bars for learners. CTA: "Enhance your memory today."
- Grade improvement with routines: Highlight success visually. CTA: "Start your routine now."
- Skill acquisition speed: Use animated learning paths. CTA: "Learn faster with expert courses."
- Job placements with certifications: Bars show upward mobility. CTA: "Advance your career today."
- Reading apps for kids: Animate literacy improvements. CTA: "Try this reading app."
- Language fluency with immersion: Use animated bars for fluency growth. CTA: "Start speaking fluently today."
- Hands-on projects improving learning: Bars show sharper learning curves. CTA: "Get hands-on."
- STEM enrollment trends: Highlight growing opportunities. CTA: "Explore STEM today."
- Promotions with continued education: Bars show career jumps. CTA: "Get started now."
Where to gather reliable data
Free
- Bureau of Labor Statistics (BLS): Wage data, employment trends.
- Federal Reserve Economic Data (FRED): Savings rates, credit statistics.
- Statista (Free Reports): Some high-level financial trends.
Paid Sources:
- Statista Pro: Comprehensive finance and economic statistics.
- Nielsen Consumer Research: Spending habits and consumer trends.
- IBISWorld: Industry-specific financial benchmarks.
Technology
- Smartphone upgrades over time: Highlight innovation. CTA: "Don’t fall behind—upgrade today."
- E-commerce vs. brick-and-mortar: Bars show clear winners. CTA: "Scale your e-commerce today."
- Productivity apps: Visualize time saved. CTA: "Boost productivity now."
- AI adoption growth: Use sleek animations. CTA: "Stay ahead with AI."
- Gamification driving app use: Show clear engagement improvements. CTA: "Discover gamified apps."
- Digital transformation for startups: Bars show speed advantages. CTA: "Transform your business today."
- Cloud storage adoption: Highlight rising trends. CTA: "Secure your data in the cloud."
- Mobile payment usage: Bars show convenience winning. CTA: "Simplify payments."
- Wearables adoption: Highlight health and tech overlap. CTA: "Get smart wearables now."
- Fiber optic vs. DSL: Show massive speed differences. CTA: "Upgrade your internet today."
Where to gather reliable data
Free Sources:
- Cybersecurity & Infrastructure Security Agency (CISA): Reports on cybersecurity threats and best practices.
- Verizon Data Breach Investigations Report (DBIR): Free annual report with detailed breach data.
- Statista (Free Reports): Cyberattack trends.
Paid Sources:
- Gartner Research: Cybersecurity solutions and trends.
- Ponemon Institute: Studies on cybercrime costs and data breaches.
- IDC Research: Reports on cybersecurity technology adoption.
Environment
- Public transit reducing pollution: Show clear benefits. CTA: "Support eco-friendly choices."
- Plastic usage reduction: Bars highlight impact. CTA: "Join the movement today."
- Recycling awareness campaigns: Show clear growth. CTA: "Make a difference now."
- Renewable energy use over time: Emphasize clean trends. CTA: "Switch to renewable today."
- Electric vs. gas car emissions: Highlight EV savings. CTA: "Go electric."
- Deforestation prevention trends: Use environmental imagery. CTA: "Protect forests today."
- Wildlife population recovery: Animate rising bars. CTA: "Support conservation efforts."
- Water savings with fixtures: Show water “levels.” CTA: "Upgrade and save."
- Carbon footprints with remote work: Highlight massive reductions. CTA: "Work smarter today."
- Urban air quality improvement: Bars animate pollution drops. CTA: "Plant the future."
Where to gather reliable data
Free Sources:
- Energy.gov: Data on home energy use and savings with upgrades.
- National Association of Realtors (NAR): Reports on resale value trends.
- Consumer Reports: Limited free reviews and insights on home appliances.
Paid Sources:
- Statista Pro: Home and lifestyle trends, smart home adoption.
- Mintel: Reports on consumer behaviors and lifestyle choices.
- IBISWorld: Home improvement industry data.
Business
- Startup revenue with incubators: Highlight startup speed. CTA: "Find your incubator today."
- Email marketing conversions: Bars show results. CTA: "Boost sales with email."
- Loyalty programs improving retention: Animate loyalty points driving results. CTA: "Retain more customers."
- SEO traffic improvement: Visualize upward trends. CTA: "Rank higher today."
- Social media engagement trends: Animate viral moments. CTA: "Engage smarter."
- Sales growth with automation: Highlight clear efficiency. CTA: "Automate today."
Where to gather reliable data
Free Sources:
- Small Business Administration (SBA): Small business growth trends.
- Statista (Free Reports): Business automation and marketing trends.
- Kauffman Foundation: Startup trends and entrepreneurial growth.
- Your own data
Paid Sources:
- Statista Pro: Detailed business insights and statistics.
- IBISWorld: Industry-specific benchmarks.
- Nielsen: Consumer and business behavior reports.